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Over the next decade, the potential for green collar jobs, which I define as blue-collar work force opportunities created by firms and organizations whose mission is to improve environmental quality, could be very large.1 This is because, despite what is happening at the federal level, many San Francisco Bay Area cities, and the state of California, are proposing and passing policies and programs designed to improve environmental quality. These include policies related to zero waste, energy and water conservation, residential solar energy, whole home performance, local procurement, open space, and strengthening local food systems. In addition, the number of San Francisco Bay Area residents choosing to use their money to buy goods and services from firms and organizations that are improving environmental quality is increasing rapidly. Over time, this combination of factors should result in a significant expansion of local green collar jobs in the area. In order to find out what are the characteristics of green collar jobs? And What factors contribute to the growth and vibrancy of these sectors? I have been interviewing employers who provide green collar jobs to workers in more than 100 local firms/institutions which are producing jobs in 22 specific sectors:
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There’s an underground opportunity just around the corner that could go mainstream in the next few years. You’ve heard of white collar and blue collar jobs, right? Well, how about green collar?! There could be potentially millions of jobs coming in the environmental sector. palmbeachpost.com/living green
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